💰 Is Your Casino Optimized for Millennials? | Insights Association

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There are lessons to be learned from companies who are currently successful at connecting with Gen Y consumers. While they are doing these things, they are discussing projects, communicating with others outside of their immediate teams, sharing ideas and bonding as a workforce. Whereas previous generations have been more interested in front-of-the-box product details, Millennials want to know back-of-the-box contents and backstory; they are willing to pay a premium to do business with companies they feel operate transparently and are in line with their values. To further emphasize transparency, there is also a Web cam that shows live feeds of the back of house areas of Chipotle restaurants. Once there, what happens? A lack of variance in prizes may also have something to do with it as this generation would likely spark to incentives beyond purely financial. What will emerge as the physical environment that resonates with this age group for the next twenty years? The perceived transparency of Chipotle, as a venue and as a corporation, is also a key ingredient to their success with Gen Y. Here, as with the workplace coffee example, a primary task paves the way for a much deeper interaction opportunity. When thinking about the types of leisure environments Millennials crave, it is often helpful to look at those they rebuff to see if there are opportunities to turn a traditional experience inside out and attract them without letting go of its core element. For Gen Y entertainment, retail and dining experiences are about more than just the unrelated components of those specific categories; they are about the overarching social environments, online and offline. Their effort has been so successfully received that customers often wait hours for a chance to experience it. Millennials prefer to do business with companies that, like them, express a societal conscience and they support companies they feel are aligned with their desire to make the world a better and more connected place. Customer service is more laid back and casual. A few years ago, a large company was looking to trim costs. There is one entry requirement: everyone there must have a child. Millennials want to be part of defining the experiences they consume. Tinder is a dating app that presents a few photos and profile basics about other members. For many Millennials, the notion of going to a museum evokes early-childhood recollections of being dragged around one boring exhibit after another by their Boomer or Gen X parents. Also, table games continue to be romanticized by Hollywood, keeping them more current in the mindset of younger consumers. Art Museums can certainly relate to this, as sharply declining attendance figures among 18—35 year olds over the past decade painfully articulates. If applied to a casino gaming environment, it is highly plausible to entice Millennials to visit — but any effort must be geared toward what resonates with this group. It is essential to understand why Millennials in particular rebuff traditional casino games and layouts and how the industry can respond in ways that meet their needs and expectations. This particular forum is also impactful because it is recurring given that there are many events over a school year.. The central component of the tour is to provide visitors with an informal — but educational, interactive and entertaining — experience. Participation data shows that Millennials are not going to golf courses, not watching golf on TV and not going to traditional driving ranges.

Generation Y — also known as Millennials — is broadly defined as the age group born between and At 87 million strong in the U. For new casino properties that have opportunities to capture younger consumers, it would be wise to consider design styles that are more open and communal.

As with the museum example, an innovative company based in Dallas has had great success with Millennials by transforming a perceived boring experience into what younger people are overwhelmingly responding to. Games are multiplayer, interactive and even collaborative.

Casinos largely served that function in the s—s. Their productivity, cohesion and morale increase. TopGolf is a modern, fun take on the driving range experience. From a branding perspective, Chipotle goes to great lengths to reinforce the backstory of where its ingredients innovative casino ideas from.

Millennials are diverse. The common bond of dog ownership often sparks conversations and sometimes even spawns new interactions, connections and even friendships. Food options tend to skew toward things guests are likely to share. Innovative casino ideas that resonate with Millennials leverage distinctly non-corporate social media personas toward this objective.

In short, they are working. Tour participants are encouraged to tweet something and post selfies on Instagram.

These facts help innovative casino ideas their comparative political liberalism on a wide range of social issues. And yes, there is free Wi-Fi. This time out of the office spent chasing down Colombian caffeine is time an employee is off the grid — not interacting with co-workers, not talking about projects and not thinking about work.

When the physical environment of a leisure activity and the brand behind it both are in line with core Millennial values, companies can generate huge financial returns.

Overall, this environment could act as a blueprint for a casino, or at least casino zone, aimed at Millennials. Only 56 percent are white, compared to 72 percent of Boomers. Existing facilities may wish to experiment with zones, lounges and other quarantined areas that can be redesigned to better attract Millennials.

Another environment that fosters social collisions is innovative casino ideas one of the best mediums for professional networking. When they were the same age as adult Millennials are now, 36 percent of Gen Xers were married compared to 48 percent of Boomers and 65 percent of the Silent Generation.

Millennials are largely single. This finding is interesting in that it means https://ozonterpi.ru/casino/john-lennon-epiphone-casino-ebay.html Millennials are willing to pay a premium over cheaper Mexican fast food choices, like Taco Bell or Del Taco, if they feel they are getting a healthier and more ethically satisfying option.

There is no real ancillary behavior to which the primary activity of gambling anchors. It is specifically geared toward Millennials looking for a young-adult, kid-free environment. Millennials will account for one-third of all retail spending within the next five years and will represent more than half of the total workforce.

These institutions were highly effective at drawing spend from the most important consumer segments. Understanding what makes Millennials tick, with the important caveat of realizing the inherent limitations of broad generalizations particularly when applied to the most diverse generation everis the first step in configuring a new gaming experience designed to appeal to younger consumers without alienating existing casino guests.

This is largely because neither venue is physically, nor emotionally, connected to what Gen Y is about and wants in a consumer experience. Shopping malls were one of the key centers for social collisions in the s—s.

At this most interesting and pivotal time, tremendous revenue opportunities exist for the gaming industry, at a most interesting and pivotal time, to modernize offerings in ways innovative casino ideas resonate with a very different type of customer.

The idea was to invite everyone with the Read article app to revise their immediate, eligible pool of dating prospects to within less than a one-mile radius. There is a lively, upbeat energy fueled by colliding conversations, laughter, the clanking of golf clubs smacking golf balls and spirited music throughout an open environment that is very easy to navigate and see through.

Even within a table game environment, there is little interaction taking place not directly related to the task at hand. Until the regulatory environment allows game manufacturers and casino operators to pilot new types of games, the other side of the coin must be prioritized: the casino environment itself, also negatively perceived by Millennial consumers. Fortunately, the answer largely exists, in pieces. More companies should consider perks such as free lunches because the ROI is so immense. This is in direct contrast to women over age 55, who are much more likely to view a slots and overall casino experience as social, engaging and fun. The curves of an ancient sculpture might be light-heartedly compared to those of Kim Kardashian. A casual conversation at a soccer game is often the foundation for the development of a key business relationship. Gen Y is much less likely to be married at the same age as older generations were; only 26 percent of Millennial adults are married. Casino gaming floors have traditionally been constructed to segment and steer. They are not passive consumers; they are explicitly active participants. Casino gambling is one of many activities that has enjoyed historical popularity but is having difficulty generating interest from Millennial consumers. The dogs mingle It is almost impossible to go to a dog park and not meet someone new. It is also important to recognize that Millennials have come of age during the Great Recession, a detail that is essential in understanding them. The star of the tour, the art, is introduced in a clever way. The floorplan is open concept, with a large central space that features community games, some of which allow for up to nine simultaneous players. Similarly, dog owners feeling their beloved pet needs communal exercise they are social animals, right? A key atmospheric element necessary to foster social collisions — missing from casinos — is related to being able to physically move around a space as one consumes an entertainment offering with others. School functions provide the perfect background for strangers to form a common bond via the shared experiences of their kids. Gen Y values creativity, engagement and genuineness. As regulatory and technological environments within the gaming industry continue to evolve to better include skill-based games and mobile applications, the physical restrictions of casinos must also be rethought. Millennials are not ethically opposed to the concept of gambling, but they also are not enthusiastic about most current casino games and are turned off by the layout of the traditional gaming floor. Environments that are confusing, difficult to navigate or create barriers to transparency and convenience are typically avoided by this consumer group. But on a deeper level, its physical environment encourages social collisions among strangers throughout the night that, in addition to the difference within the games themselves, would be difficult for a bowling alley to replicate. Slots in particular are widely viewed by younger consumers as being antisocial, non-intuitive and generally boring. Aimed squarely at Millennials, TopGolf is part nightclub, part restaurant, part lounge hangout, part recreational center and part driving range. This generation is always connected, especially via their mobile devices, to their social circles. It is only natural that conversations and relationships, over time, gravitate from talking about what the kids are doing to what the parents are doing. In a recent study of favorite fast-food restaurants among Millennials, Chipotle emerged as the big winner. The odds of a social collision occurring at a slot machine are overwhelmingly bad. Perhaps this is because of a more inherently social experience and the feeling that skill is involved in the game itself. Online, Chipotle touts its commitment to fresh, ethical farming. This generation likely will not be better off financially than their parents, a first in the U. However, neither in their current form is going to be nearly as effective in drawing spend from Millennials. There is less resistance to table games such as blackjack or poker among Millennials, especially males. Golf, for example, is another activity of little interest to most Millennials. They also reflect the globalized times of their day with 20 percent having at least one foreign-born parent.